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Vox Media Inc. (previously known as Sports Blogs, Inc and publicly known as Vox) is a native digital media company that currently has six main editorial brands: SB Nation, The Verge,Polygon, Curbed, Eater, and Racked. A 7th, "Vox.com" (formerly codenamed "Project X"), launched on April 6, 2014. All Vox Media sites are built on Chorus, its proprietary digital publishing platform.
Vox is headquartered near DuPont Circle, Washington, D.C and across from Bryant Park, in New York City. Founded in 2003 as SportsBlogs, Inc., by political strategist Jerome Armstrong, freelance writer Tyler Bleszinski and Markos Moulitsas (creator of Daily Kos), the network now features over 300 sites with over 400 paid writers.
Former AOL programming chief Jim Bankoff became chairman and CEO of Vox Media Inc in 2008 Trei Brundrett is Chief Product Officer. Marty Moe is Chief Operating Officer and Group Publisher, and Joe Purzycki VP of National Sales.
Vox's strategy goes deep in verticals, building big consumer media brands in major categories. Rather than uniting all of their brands under one portal through assigned tabs, Vox unites them through technology, using its proprietary modern media Chorus that integrates design with creative brand advertising products. Instead of homepages, Vox's audiences are built through community engagement. Vox's strategy is to own the leading category authorities in each vertical. After launching over 300 sports blogs (SBNation), they added tech (The Verge) in 2011, and gaming (Polygon) verticals in 2012. Vox then acquired the Curbed Network, adding verticals in real estate (Curbed), food (Eater), and fashion (Racked), in 2013. (Wikipedia)